Market Research
Apex provides the following services:
- Targeted research focussed on products in late preclinical through Phase III to launched products
- Identification of thought leaders in major EU countries and in the US
- Interviews to support product and market forecasting, market segmentation and unmet needs analysis
- Telephone (CATI), face to face (CAPI/PAPI), internet (CAWI) or focus group studies
- Expert content analysis linking output from interviews with the strategic decision making process
Recent Examples include
Carried out a major research project on a late preclinical stage compound in women’s health in order to determine the patient segmentation and to evaluate a target product profile to support a commercial forecast. The research also assisted the client in determining what the focus for clinical development trials should be and an assessment of the late stage key competitor products. The project involved interviewing 150 relevant clinicians over the internet which were supported by 20 in-depth telephone interviews with emerging thought leaders and KOLs in the US.
Conducted a major research project on a marketed product in diabetes to help the client to gain a qualitative understanding of the current treatment drivers, barriers and perception of a new product profile in key EU countries. The aim was to optimise the product’s positioning in these countries. The project involved interviewing over 90 GPs in focus groups and ~30 in-depth telephone interviews with appropriate specialists.